Brian Niccol

Technology

Starbucks AI Inventory Retreat Exposes the Limits of Store Automation

Starbucks AI inventory troubles forced the coffee chain to scrap a North America rollout, exposing how hard it is to turn experimental store technology into reliable frontline execution at scale.

Samuel Berrit OlamMay 24, 2026

Strategy

Starbucks Turnaround Adds 300 Layoffs as Cost Reset Deepens

Starbucks turnaround efforts now include 300 corporate layoffs, office closures, and a broader organizational review, showing how Brian Niccol is pairing sales recovery with stricter cost control and expansion plans.

Samuel Berrit OlamMay 18, 2026

Starbucks AI Inventory Retreat Exposes the Limits of Store Automation

Starbucks Turnaround Adds 300 Layoffs as Cost Reset Deepens

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